adidas Group - Dubai - Purpose & Overall Relevance for the Organisation: Ensure positive development of adidas brand image that is sustainable and profitable business through an adequate Sports Marketing portfolio of individual athletes, clubs and associations supporting brand and category objectives. Key Responsibilities: Responsible for acquiring, managing and activating sports marketing assets for BU Football within EM Central. This role will be required to work closely with the Brand Activation team in EM Central for the coordination and execution of global marketing activation calendar across all channels. Sports Marketing Develop a plan to locally implement the Global Sports Marketing Strategy. Secure a Brand-relevant local asset portfolio and maximise ROI by strongly activating assets. Lead all asset-related day-to-day business with product and marketing support. Manage local asset budget. Supervise all local sport event related topics in close collaboration with the Brand Communications ...
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