adidas Group - Dubai - Purpose & Overall Relevance for the Organisation: Be the ambassador of Brand Leadership in Emerging Markets Central (MENA) and drive the goal to be the best sports brand in the world by inspiring and guiding the organization to adopt brand lead processes, a consumer centric mind-set (net promoter score) and the behaviour of One Team-One Brand-One Plan. Manage and represent the commercial and product needs of the EM Central and be the Brand's face and voice, internally and externally, in EM Central obtaining alignment with VP Brand adidas EM and Market MD EM Central. Drive brand image, develop sustainable market share growth and steer the sell-out performance. Develop, adapt and direct the local Go-To-Market plans to the needs of the EM Central, in accordance with global and EM guidance. Key Responsibilities: Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports and fitness stakeholders in EM Central...
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