Doha, Qatar - Communications officers are responsible for a company's communication with different target audiences, including customers, journalists, investors, suppliers and the community. They advise other employees and managers on communication tasks, and use written and verbal skills to create a wide range of product and corporate communication material. By communicating effectively with their target audience, they help to build a positive reputation for the company. Research To plan communication programs, they carry out research into the attitudes and perceptions of the target audience. They may commission surveys or contact members of the target audience to discuss their views. They also monitor forums, social media sites, product review sites and the press to assess attitudes about their company and its competitors. Advice When they review the research, communication officers must take account of both positive and negative attitudes toward the company. They prepare reports for the man...
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