Search Engine Marketing Officer | Qatar Airways | Doha

Posted By Gulf Recruitments
Doha, Qatar - About Your Job: The Search Engine Marketing Officer is responsible for the execution of the airline's global PPC (Pay per Click) campaign and in the improvement of the organic ranking of globally in accordance with the strategic vision of the organization. The core focus of this role is the day to day management and execution of search marketing and search optimisation programmes. This includes coordination of paid search programmes and analysis and optimisation of all campaigns. You are also responsible for the coordination and management of marketing agency-supported campaigns where required. You will coordinate between Head Office and Regional Offices to ensure global and regional search marketing campaigns are aligned and optimised for return of investment and revenue contribution. You are accountable in executing the day to day activities of a multi-million search engine portfolio to help achieve the overall CPA (Cost per action) and ROI (Return of Investments) targets. You will...

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