Search Marketing Executive

Dubai - Gulf Marketing Group are looking for a Search Marketing Executive to effectively drive sales through search marketing visa Sun Sand and Sports web and mobile. The following Responsibilities and Accountabilities will fall under this role: Develop and implement a plan that drives sales via the E-commerce web and mobile sites through cost effective Search Marketing ( SEM & Natural Search Optimisation [SEO]) Balance the mix between the media under your control to maximise Return on Advertising Spend (ROAS) Roll-out programs internationally where applicable for all Search Media Maintain key elements of an online marketing plan that takes full advantage of key trading opportunities Establish key reporting and analysis benchmarks to measure the success of all Search Marketing activity and utilise a Test & Learn approach to Search Optimisation Develop a holistic search strategy, where Paid and Natural search work together to deliver the KPI's Manage costs effective...



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