Colgate-Palmolive Company - Dubai - Relocation Assistance Offered Globally # 100539 - Dubai, Dubai, United Arab Emirates Consumer Marketing Promote “Marketing Excellence” through consumer, shopper, customer focus and awareness of leading edge marketing skills and practices. Assess how advertising media and promotional practice activities deliver brand/category goals. Formulate action plans to deter competitive moves. Manage advertising development and media planning. Trade Understanding and Relationships Build sales and trade knowledge through development of relationships with trade. Develop strategies and business plans related to channel/trade spending/distribution strategy, category management, merchandising strategy, pricing plans, for multiple trade classes. Consumer & Shopper Understanding Translate market research data and consumer insights into marketing action plans. Initiate research to address potential marketing issues. Review research methodologies vis-à-vis objectives. Strategic &...
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