CRM Manager

Posted By Gulf Recruitments
Richemont - Dubai - MAIN PURPOSE The CRM Manager is responsible for the implementation and optimization of the customer database, highlighting the key touch points for the customer journey and defining the key marketing activities to improve customer experience, acquisition, retention and engagement whilst providing and understanding comprehensive reports to analyze the customer journey. KEY RESPONSIBILITIES Within CRM, the key responsibilities revolve around appropriate data collection and database management, customer intelligence, analysis of customer journey defining appropriate customer communications, working with external agencies for analytics and segmentation, and other operational support such as VIP rewards planning. Database management: ensure existing CRM database is well maintained Reporting: support UAE, Regional and Global teams in terms of CRM and VIP reporting needs, including standard monthly KPI reporting CRM capability: work with the Retail management and Training teams to ...

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