MBC - United Arab Emirates - - Distill client briefs and challenges into media recommendations and strategies - Coordinate, monitoring and evaluating media campaigns and strategies - Determine the most effective media mix to display ads - Collecting and analyze market data - Identify target audiences and understand their behavior and habits - Optimize ad campaigns according to geographic exposure, frequency, time spans and more - Allocate budgets and monitor costs - Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) - Evaluate the success of media strategies and campaigns REQUIREMENTS Requirements: - 4+ years of media planning experience (media agency experience) - Experience planning across channels and platforms and managing individual deliverables as well as involvement in developing and managing media strategies - Fluent in use of all key media planning and campaign management tools - Strong command of media fundamentals and ability to educate media ...
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