Adidas - Dubai - Purpose & Overall Relevance for the Organization The mission of the Senior Manager Brand Activation is to position Reebok as the best fitness brand in the GCC through maximizing brand awareness and equity by recommending, planning and executing initiatives via Above-the-Line, Offline, Online, Mobile, Events and Activations in an integrated and single-minded manner driving both commercial and brand driven initiatives as per seasonal brand strategy. Provide framework, guidance and tools for SpoMa, Digital & CRM, Brand Activation Performance & Classics, with a focus on excellence in execution for brand concepts, traffic driving and full price sell-through with partners and accounts. Key Responsibilities: Lead the development, preparation and execution for the Reebok campaign calendar working in close collaboration with hub teams, in above-the-line and below-the-line media including media planning, buying activities and activation fully aligning the approach with key stakeholders. ...
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