IBM Middle East - Dubai - As a Marketing Campaign Manager you will coordinate the execution of an integrated end-to-end campaign strategy that supports the category business objectives and delivers the right mix of digital and event tactics to increase pipeline and create new leads. This extends from applying analytics to better profile, target and re-target prospects through to dynamically adapting campaigns to deliver higher quality responses and improve conversions rates. Activities - Help building integrated end-to-end campaigns inclusive of events, digital, social and nurture - In partnership with marketers from other teams, the Campaign Manager defines the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales - Apply data driven analytics and assess campaign performance to ensure they are driving expected results - Manages the end-to-end response management plan and adjusts campaign tactics to improve response volume and quality - Partners with the GEO...
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