Head of Sales & Marketing - Hassad Food

Aalaf Qatar, a fully owned subsidiary of Hassad Food is the main producer and distributor of animal feed in Qatar. The type of animals we cater to include poultry, cattle, sheep, camel and other local livestock
The incumbent of this role will be a part of the Aalaf Qatar organization and spearhead the Sales and Marketing efforts of the organization, with accountability to positively influence the profitability of Aalaf Qatar

• Strategize and develop aggressive, imaginative and innovative marketing strategies for the company and product, with a view to achieve market penetration, increase in market share and correct brand positioning

• Streamline the current sales organization to
o Set-up and develop an effective B2B sales model and organization
o Revamp the current B2C sales model
• Prepare long term & short term sales plans collectively and for individual points of sale for maximum revenue generation
• Proactively develop and supervise the execution of operational sales and marketing strategies to maintain optimum sales
• Prepare and present daily, weekly and monthly reports with insights on current sales track against the original sales plan, shortfalls, corrective action, operational issues and proposed solutions
• Create and implement system of continuous tracking & monitoring of the market trends/developments – to adapt company market portfolio effectively and fulfill the market demand seamlessly
• Devise strategies for effective and real time market intelligence, leading to market driven decisions that helps improve production and sales operations as per market conditions and customer needs
• Develop and effectively implement appropriate incentive schemes and structures for professionals in points of sale as well as for large account managers
• Devise and execute strategies for proactively Identifying and building base of potential large clients
• Develop and implement strategy for effective management of Inventory through all sales channels (B2B and B2C)
• Adopt appropriate practices that will ensure disciplined adherence to stipulated government policies and processes governing the sales functional cycle
• Manage and mentor a team of sales professionals and large account executives – Provide superior thought leadership, review and manage day-to-day performance, coach and develop skills and confidence of team members

Job Details

Preferred Candidate