Jashanmal & Partners Limited - Kuwait City - The Brand Manager is responsible for developing and implementing the division's marketing strategy. This includes planning and directing development of brand-building programs including advertising, public relations, trade shows, merchandising, promotions, online programs, research, packaging and trade marketing. This person is responsible for building a world-class marketing organization through self-development and the development of others. Responsibilities Brand Leadership Effectively market the company's products to defined target segments based on consumer purchase behaviors and an understanding of the demographic and psychographic profiles of targeted consumers. Ensure all products and all touch-points to the consumer are consistent with the company's marketing/messaging strategy and brand and product strategy. Brand Execution Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are co...
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