adidas Group - Dubai - Purpose & Overall Relevance for the Organization: Support the Football BU – Emerging Market Central to positively develop the adidas brand image that is sustainable and profitable through an adequate Sports Marketing portfolio of individual athletes, clubs and associations supporting brand and category objectives. Key Responsibilities: Assist with the communication and sports marketing execution for BU Football within EM Central. Implement the local Global Sports Marketing Strategy for the Football BU. Assist in securing Brand-relevant local asset portfolio and maximise ROI by strongly activating assets. Support the management of all local sport events related topics in close collaboration with the Brand Communications team. Manage global relevant events in case of being host market (e.g.Club World Cup). Monitor and report on local opportunities and trends. Ensure Category and Brand Plan executional excellence, monitor, and report on performance against the Brand and Busines...
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