Grassroots Advertising Agency - Kuwait City - Social Media Executive Job Purpose: Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researches and analyses social media trends and applications to improve social media presence and campaign efficacy. Works with various company departments to promote overall brand through social media channels. Social Media Executive Job Duties: Oversees all company social media accounts management Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals Audits and analyses social media presences, including digital advertising costs and returns Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement Works wit...
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