McGregor Boyall - Dubai - · You will be responsible for helping the bank to execute a comprehensive digital solutions strategy and a platform that will help the bank select strategic customer segments with relevant marketing information, products and services. · You will work closely with the CIO, Products and marketing Head and other ‘C’ Level executives to create a digital vision for the enterprise and to identify the opportunities for differentiating capabilities and solutions. · Responsible for developing and implementing the organization's digital marketing strategy and for managing staff dedicated to the digital marketing effort. · Leads a digital strategy & development team. · Drive the building and implementation of web based education and product implementation tools. · Provide analysis and recommendations based on campaign performance, across digital media, Social media sites, blogs and other digital content. · Develop and implement a forward-thinking analytics process to ensure all digita...
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