adidas Group - Dubai - Purpose & Overall Relevance for the Organization: Define local short-term and medium term objectives for the managed Business Unit as the Head of Category. Implement Global Concepts-to-Consumer strategies (range management and brand activation) in a locally relevant way working closely with the category lead for the Market and Sr. Director Marketing MENA, considering different consumer needs and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. Key Responsibilities: Contribute to the global strategic planning for the Business Unit (BU). Develop a complete 3-5 year plan for the BU based on the adidas Group Strategic Business Plan and the respective Global BU's strategic plan. Provide leadership within the BU, effectively managing cross-functional working relationships, on vision, strategic objectives/ actions and financial targets . Drive a compelling range/concept selection withi...
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