Kuwait City - - Develop brand communication which effectively reflects the brand objectives in order to build brand equity. - Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales. - Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health. - Review market research to anticipate competition, monitor competitor's activities and market trends and translate consumer attitudes into new branding directions. - Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging. - Monitoring, planning and coordinating product launch. - Guide creation of product portfolio. - Evaluate and analyze program results and present recommendations for changes in brand strategy. - Manage and launch Brand's NPD/ Brand Initiatives in order to introduce new products that meet the consumer ne...
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