We are looking for a highly qualified Head of Marketing responsible for planning, development, implementation, and optimization of integrated digital & social & Offline marketing strategies, across all channels. He/she will serve as a subject matter expert and consultant to the organization while building and leveraging digital platforms, media and content to evolve and grow the institution's digital presence. In this role, you will lead how digital marketing strategies and tactics can reach target audiences to help maximize our reach/brand awareness, conversion/earned revenue and mission impact. The position has a broad focus, from assisting in the development of long-term holistic marketing plans to development of core digital capabilities to an execution of digital marketing campaigns and platforms. The successful candidate must be an analytical thought leader who enjoys working in a highly collaborative environment. He/she will demonstrate high integrity, intelligence, and proven domain expertise. In addition to possessing analytic and strategic skills, he/she will have the proven ability to influence, motivate and manage others in a complex business environment.
This full-time position will report directly to the Head of Business.
Preference will be given to candidates from Travel Background.
ESSENTIAL FUNCTIONS:
- Lead and create Omni Channel & digital marketing strategy and tactics for the organization with deep subject matter expertise of various digital marketing channels including Website, Mobile, Content, SEO, SEM, Display, Video, Email and the shifting ecosystem including the most recent optimization strategies.
- Develop Brand Marketing KPIs and work collaboratively with the Product, Technology, and Operations on the development of the overall institutional marketing plan to deliver compelling stories, campaigns, offers, and content appropriate for each channel and segment.
- Take the lead in the development, continuous maintenance/improvement, performance of our digital user experiences, in collaboration with internal and external agency partners
- Establish digital marketing benchmarks & KPIs to evolve media and digital media mix in alignment with consumer media behavior across all channels and formats.
- Lead all aspects of our email marketing program - strategy and execution.
- Develop strategies to establish CRM & Marketing Intelligence teams to execute on audience development, ROI analysis, and performance measurement practices across channels including test and target, multi-variant testing and attribution analysis.
- Identify new channel opportunities and product distribution partnerships.
- Provides the planning and leadership to direct reports by ensuring that the appropriate structures, processes, systems, and competencies are developed in order to meet and exceed the goals of the overall marketing plan.
- Translates new business initiatives into Omnichannel marketing action plans to meet goals and create unique online brand experiences. Attend integrated planning meetings to share and set the strategic direction of digital marketing efforts.
- Manages e-commerce integration, in collaboration with technology and product, within the website and within internal and external online channels.
- Manage agency partners and third-party relationships to ensure the appropriate balance of internal and external resources.
- Plan online advertising strategies and tactics in collaboration with the Product, Supplier, and Technology leadership teams
- Coaches, trains and provides career development to marketing staff in order to maximize their abilities, increase their capacity and expand their knowledge of digital marketing concepts, techniques, and strategies.
- Help drive a collaborative culture by establishing and cultivating effective working relationships and fosters cooperation and good communication with direct-reports, colleagues, and executive leadership.
- Planning and budgetary control of all marketing tactics
- Performs other activities as necessary

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•Idea generation and strategizing marketing campaigns to support our retail, and work hand in hand with sales teams to drive revenue (Positioning, Market Matrix, Strategy, Penetration, etc.)

•Participate in setting up and implementing marketing strategies as well as a timetable of promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues

•Generating branding ideas that would positively reflect on the Positioning of the company.

•Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities

•Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization

•Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market

•Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities

•Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share

•Develop relationships, partnerships, and alliances with external contacts across different lines of business within (brand marketing, Corporate Identity, Advertising Agencies, Social Media, Digital Media etc…) and collaborate with them to get insights on how to handle everything happening with assigned retail accounts

•Become brand expert in order to manage external contact (retailers, creative agencies, etc…) to create cohesive marketing campaigns and align with all internal marketing

•Develop marketing presentations and pitch materials that will be used both internally and externally to help pitch new ideas, programs, and themes for retail

•Communicate and coordinate internally with the graphics team, social media companies, visual merchandizers, and the sales team in showrooms on how to plan and execute marketing projects that cover the different themes for the different seasons throughout the year.

•Share management duties of a coordinator, and delegate daily tasks to manage timelines, routing, meeting notes, organization, and project managing programs

•Manage media and ancillary requests for respective accounts

•Develop and maintain an understanding of respective retailers, providing insights to the entire retail marketing team on the competitive landscape.

•Execute all levels of marketing support (. online banners, social media promotions, print, TV, etc…) by working hand-in-hand with internal/external partners

•Research and liaise with new technologies and out of the box/innovative ways to help drive consumer engagement

•Conceptualize and execute retail based events that include in-store execution, premiums, demonstrations, character appearances, etc…

•Contribute to the definition of retail marketing strategies that support the broader property plans

•Work with Director to establish and manage budget for all retail marketing programs related to respective retail accounts

•Coordinate promotions with Customer Service Agents in order to ensure that all promotions are properly communicated to customers

•Plan and Manage events such as Exhibitions and Sponsorship, or any type of Public presence related to our Brands.

•Some travel required

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The Role:

About Your Job :

Manages key Marketing projects from start to finish, liaising with, and supporting, internal stakeholders (Qatar Airways and QR Group Subsidiaries), to translate their requirements into marketing communication objectives and to consult and deliver high quality communication materials on time in order to manage key Marketing projects and deliver high quality communication materials to meet business requirements, Contributes in the development and creation of advertising content for print, radio and TV media, and also for other kinds of brand and marketing communications material such as digital materials, brochures and point of sale materials, ensuring quality and safeguarding the integrity of the brand ensuring that it follows the Company's communication strategy and prescribed guidelines.

Accountabilities:

Operational: Regularly communicate with key internal stakeholders to ensure that all their marketing requirements are understood, documented and delivered within the prescribed timelines, Attend project meetings and represent the marketing department on specified projects committees, Track and report progress on accountable key projects, This includes regularly updating projects plans, critical paths and priority lists to ensure all projects align with prescribed timelines. Contribute to the creation of communication content for advertising and marketing communication which includes developing print advertisements, radio and TV commercial scripts and marketing literature to ensure consistency and quality, Write projects briefs for external vendors such as advertising agencies, audio/video production companies and photographers and oversee the creation, development and production of advertising and marketing communication materials. Quality assurance of content produced which includes proofreading and checking content for accuracy and clarity and also to ensure compliance to prescribed brand communications guidelines, Interpret and understand business and marketing objectives and effectively communicate the objectives in written form, Benchmark QR Marketing against that of our key competitors.

Management & Leadership:

Projects management of outsourced projects such as development of advertising campaigns for the brand, for destination and product launches, advertising photography, production of radio and TV commercials and videos. Contribute to the strategic development of marketing material including new media to ensure cut through in a competitive market.

About You:

The candidate:

To be successful in this role you will need to have a Bachelor Degree or Equivalent in Marketing or communications preference will be given to those who have Post-graduate degree in Mass Communication or Marketing and professional qualification in graphic design. You will have a minimum of 5 years specialist job related experience in Marketing or advertising, client service / account management and having proven track-record of producing content and developing marketing campaigns for multi-national / international brands and working with airline or travel industry brands are preferred. Proven writing editing and proofreading skills, with an ability to convey complex ideas in an engaging and unambiguous manner with clarity and precision, Strong Project Management skills to deliver a project from concept to execution, Strong conceptual and research/analytical skills, with the ability to think strategically and to rapidly analyze and integrate diverse information from varied sources and transform these into relevant communications content.

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 Developing the marketing strategy for the company in line with company objectives.
 Research and produce reports analyzing trends and offering insight in an area of specialization
 Conduct opinion research, gather data and identify factors influencing a given market
 Overall responsibility for brand management and corporate identity
 Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
 Maintain and update corporate collateral materials including power point templates, product literature, signage, Web sites, videos, and event properties.
 Develop, test and adjust marketing strategies for brands, products or demographics
 Conduct market research to find answers about consumer requirements, habits and trends
 Brainstorm and develop ideas for creative marketing campaigns
 Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
 Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature
 Collaborate with Communication and other professionals to coordinate brand awareness and marketing efforts
 Plan initiatives to reach the target audience through appropriate channels (Conventional communications channels and Digital Marketing/Social Media, e-mail, TV etc.)
 Identify effective marketing and promotional channels
 Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
 Undertake individual tasks of a marketing plan as assigned
 Find out the performance of a company’s marketing campaigns and strategies by analyzing key performance metrics.
 Gather information about the competition, consumer demographics, pricing, distributions, and other relevant information that would help a company know its position on the market – Market Intelligence
 Work together with the creative team and staff from other departments to create effective promotional materials while adhering to brand guidelines.
 Develop innovative marketing strategies and campaigns based on solid data, and communicate the recommendations to management.
 Create and manage a digital media strategy.
 Design, create, and manage to completion all marketing production related efforts such as promotional items, printed collateral, multimedia collateral, and direct mail pieces.
 Work closely with the sales staff on executing lead generation programs and campaign execution.
 Co-coordinating marketing campaigns with sales activities

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To develop and implement the Corporate Communications and Marketing strategies. The strategies will be devised through consultation with the executive team and Public Relations agency, and will mirror the corporate objectives of the organization as well as shaping and growing its brand.
 
Corporate Communications & Marketing
 
Planning, developing and implementing the organization corporate communication and marketing strategies; including both conventional and digital initiatives

Identify activities to be carried out - with Councils and Commissions - to enhance the corporate brand awareness among different audiences (business partners, community, etc..).

Support DG and Deputy DG, as well as other top executives in making strategic decisions impacting the brand, preparing for marketing communications events, and defining sponsorships and high profile communications and marketing initiatives.

Lead the definition of all policies and guidelines on how the Corporate Brand should be employed, in all communication and marketing initiatives, ensure consistency of application throughout all channels.

Identify initiatives to enhance the culture and to engage the employees, coming up with yearly internal communication plans in conjunction with Human Capital.

Facilitate and manage all organization collaterals including reports, case studies, speeches, articles and presentations with key constituents (internal, government, business partners, media).

Manage agencies and deliverables ensuring they meet and exceed expectations in timely and cost effective manner.

Build media relationships with local, regional and international media houses.

Develop and drive Marketing communication plans and programs across a variety of mediums which might include exhibitions, events organizing, tools & collateral, demand creation programs, joint PR, e-marketing, Direct mail, benchmarking, authorities visits, and participating in trade shows and other industry events etc.

Develop plans to identify specific marketing tactics that build on market intelligence insights to deliver overall business objectives and strategies

Translates marketing strategy into a full activity plan, liaising with other departments and external organisations to achieve corporate objectives, while developing of a comprehensive marketing/ project plan with time lines and milestones

Develops briefs for all marketing initiatives, ensuring marketing communication objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.

Identify new opportunities to promote in untapped markets.

Analyse statistics and recommendations from Market Research to allocate funding for course marketing campaigns.

Utilize customer feedback data to develop deep understanding of client needs and define market/customer requirements and drive service roadmap and prioritization.

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Will be responsible for developing marketing strategies to drive the growth of the company and will be fully responsible for planning and implementing marketing initiatives ensuring all deadlines and deliverables are met.  The role requires an experienced marketer that can hit the ground running and complete all related administrative tasks.
Marketing Plan
*Design, implement, and facilitate annual marketing plan for business.
*Support and facilitate development and implementation of section business/ marketing plans.
*Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
*Develops marketing strategy.
*Grow customer database.
*Implement a loyalty programme to increase the  clients.
*Manage all the social media, FB, Twitter, instagram etch.
*Be creative and make a yearly company promotion and discovering the actual operation and what is needed to implement.
Marketing Budget
*Plan the Marketing and Events budget;
*Support development of regional marketing budgets.
*Co-ordinate with Brand Manager for Sales forecast.
Manage Marketing Suppliers
*Negotiates with media agents to secure agreements for translation of materials into other media.
*Edits materials according to specific market or customer requirments.
*Develop promotional materials including marketing collateral and print copies.
Oversee Corporate Communications Activities
*External communications
*Internal communications
*Public relations efforts
*External vendors and consultants
Develop Business Unit
*Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
*Ensure the integration of the business unit marketing function within that of the greater group and ensure that the buisness unit optimizes its use of shared and support services.
*Assist the business unit to meet its objectives, live the values and culture and to practice company policies.
Events
*Develop and manage the events strategy
*Ensure the right message and branding is implemented at events
*Generate a revenue from the events
*Quarterly review of activities performed and result achieved.
*Involved in social media marketing activities like FB, Twitter, You Tube etc.
 
 
 
 

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College/Department Profile:    

The College of the North Atlantic - Qatar is inviting nominations and applications for the position of Marketing and Events Section Head in the Marketing and Public Relations Department. Reporting to the Marketing and Public Relations Director, must be a proven leader with the skills and expertise necessary to support the Marketing and Public Relations Department in fully implementing the College’s mission and vision.

College of the North Atlantic - Qatar Profile:

The beautiful and culturally progressive State of Qatar is home to the world-class post-secondary institution, College of the North Atlantic-Qatar (CNA-Q).  Internationally recognized as a comprehensive technical college, CNA-Q is committed to high quality, student-centered education.  This commitment is reflected through state-of-the-art facilities, accessible and responsive technology programs and strong partnerships with industry.

With more than 600 staff and 3,000 students, CNA-Q is one of Qatar’s largest post-secondary institutions offering over 30 diploma programs through student-centred learning. By providing training in a range of technical areas including Engineering Technology, Health Sciences, Industrial Trades, Business Studies and Information Technology, CNA-Q brings the State closer to the goals of Qatar National Vision 2030.

Duties & Responsibilities:

This position requires an energetic and enthusiastic individual who will manage and deliver effective marketing programs for all Schools and Departments. To oversee effective event management and planning, and the design of the visual aspects of print and digital communications channels for CNA-Q, in order to ensure a clear communication of CNA-Q’s image and messages in support of strategic marketing and communications goals.

Candidates should have an outstanding record of industry experience in marketing or related field, and possess the qualifications necessary to be successful in the role of Marketing and Events Section Head. The successful candidate is responsible to support the development of the Marketing and Public Relations business plan and to contribute to the development and implementation of policies, procedures and processes. Responsibilities also include to manage the delivery of targeted online and traditional marketing campaigns. Manage and coordinate the design, development and production of all corporate and promotional materials throughout the college, also to collaborate with Departments to devise new and innovative marketing strategies.

Candidates will be responsible to develop and execute research-proven marketing strategies that contribute to the brand positioning development of the college and oversee the coordination of CNA-Q events and logistics to ensure the successful running of events.

The Marketing and Events Section Head will monitor and prepare reports on the revenue and expenditures of campaigns and events, to ensure budget alignment, and maintain strong working relationships with external suppliers, media and creative agencies to ensure a cost-effective service is provided throughout the college.

Candidates will provide professional development support and perform periodic performance reviews for direct subordinates to contribute to the development of employees and must have excellent organizational, leadership, decision-making, delegation and communications skills as well as the ability to act as a mentor to team members.

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Duties & Responsibilities
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Developing short and long term marketing, communications strategies and budgeted plans for the Clients in line with the general marketing strategy of the across the brands to meet the organizational goals (including pricing, growth and positioning strategies)
• Enhancing Clients brand image via tailored integrated marketing communications campaigns with focus on the use of digital marketing & social media including: SEO, Google Adwords, Facebook, Twitter and Youtube
• Overseeing the design and production/execution of advertising campaigns, Photo shoots, Video shoots, collateral, website and branding material
• Media planning, booking and buying (print, radio, TV and digital)
• Planning and managing the PR & Corporate Communications activities including building and enhancing relations with the media and key figures, Social Media campaigns & CSR events.
• Conducting necessary marketing research and periodic analysis for managing and guiding the marketing and communication team
• Obtains market share by developing marketing plans and programs for each product; directing promotional support.
• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Core Competencies / Skills
Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy

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• Managing all marketing for the company and activities within the marketing department.
• 
  
• Developing the marketing strategy for the company in line with company objectives.
• 
  
• Co-ordinating marketing campaigns with sales activities.
• 
  
• Overseeing the company’s marketing budget.
• 
  
• Creation and publication of all marketing material in line with marketing plans.
• 
  
• Planning and implementing promotional campaigns.
• 
  
• Manage and improve lead generation campaigns, measuring results.
• 
  
• Overall responsibility for brand management and corporate identity
• 
  
• Preparing online and print marketing campaigns.
• 
  
• Monitor and report on effectiveness of marketing communications.
• 
  
• Creating a wide range of different marketing materials.
• 
  
• Working closely with design agencies and assisting with new product launches.
• 
  
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• 
  
• Analyzing potential strategic partner relationships for company marketing.
• 
  

Job Details

Preferred Candidate

• Managing all marketing for the company and activities within the marketing department.
• 
  
• Developing the marketing strategy for the company in line with company objectives.
• 
  
• Co-ordinating marketing campaigns with sales activities.
• 
  
• Overseeing the company’s marketing budget.
• 
  
• Creation and publication of all marketing material in line with marketing plans.
• 
  
• Planning and implementing promotional campaigns.
• 
  
• Manage and improve lead generation campaigns, measuring results.
• 
  
• Overall responsibility for brand management and corporate identity
• 
  
• Preparing online and print marketing campaigns.
• 
  
• Monitor and report on effectiveness of marketing communications.
• 
  
• Creating a wide range of different marketing materials.
• 
  
• Working closely with design agencies and assisting with new product launches.
• 
  
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• 
  
• Analysing potential strategic partner relationships for company marketing.
• 
  

Job Details

Preferred Candidate

Marketing and Brand Manager

Duties of the Marketing Manager include:

• Managing all marketing for the company and activities within the marketing department.
• 
  
• Developing the marketing strategy for the company in line with company objectives
• 
  
• Overseeing the company’s marketing budget
• 
  
• Creation and publication of all marketing material in line with marketing plans
• 
  
• Planning and implementing promotional campaigns
• 
  
• Manage and improve lead generation campaigns, measuring results
• 
  
• Preparing online and print marketing campaigns
• 
  
• Monitor and report on effectiveness of marketing communications
• 
  
• Creating a wide range of different marketing materials
• 
  
• Working closely with design agencies and assisting with new product launches
• 
  
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• 
  

Job Details

Preferred Candidate

College/Department Profile: 

The College of the North Atlantic - Qatar is inviting nominations and applications for the position of Marketing Programs Specialist in the Marketing and Public Relations Department. Reporting to the Marketing and Events Section Head, must be a proven leader with the skills and expertise necessary to support the Marketing and Public Relations Department in fully implementing the College’s mission and vision. 

College of the North Atlantic - Qatar Profile:

The beautiful and culturally progressive State of Qatar is home to the world-class post-secondary institution, College of the North Atlantic-Qatar (CNA-Q).  Internationally recognized as a comprehensive technical college, CNA-Q is committed to high quality, student-centered education.  This commitment is reflected through state-of-the-art facilities, accessible and responsive technology programs and strong partnerships with industry.

With more than 600 staff and 3,000 students, CNA-Q is one of Qatar’s largest post-secondary institutions offering over 30 diploma programs through student-centred learning. By providing training in a range of technical areas including Engineering Technology, Health Sciences, Industrial Trades, Business Studies and Information Technology, CNA-Q brings the State closer to the goals of Qatar National Vision 2030.

Duties & Responsibilities:

This position requires an energetic and enthusiastic individual who will contribute to the delivery of effective marketing programs for CNA-Q in line with established tasks, goals and timelines while adhering to the strategic objectives and vision of CNA-Q.

Candidates should have an outstanding record of industry experience in marketing or related field, and possess the qualifications necessary to be successful in the role of Marketing Programs Specialist. The successful candidate is responsible to provide support in the implementation of the colleges marketing plan in order to enhance CNA-Q’s brand positioning, prepare and deliver mass marketing campaigns and facilitate the design, sourcing and selection of CNA-Q branded merchandise.

Responsibilities also include liaising with all media, legal and external materials providers and Departments to provide support for new and exiting initiatives. Also to liaise with organizers, vendors and participants to ensure the efficient delivery of events.

The Communications Specialist will monitor external news reports and escalate complex issues to the Section Head. The candidate will provide support in the media training of Departments and will assist in the research and writing of speaking notes as required.

Candidates will arrange and coordinate media initiative, organize promotional photoshoots and take part in photography duties as required.

The Marketing Programs Specialist will maintain good working relationships with key contacts throughout the college and contribute to the evaluation and assessment of current marketing programs to measure effectiveness, identify gaps and provide ideas for improvements.

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One of our renowned F+ B teams are looking for a high energy, marketing professional with an unwavering focus on business outcomes to own the development marketing plans, and the local execution of the national marketing plan to profitably build sales, transactions and loyal customer base. Through excellent communication skills you will build strong networks and brand loyalty with restaurant staff, vendors, food writers / bloggers and the community.

• Development and implementation of marketing strategy
• Supporting in managing and developing Departmental employees
• Oversight and adherence of marketing budget
• Close interaction with regional office for upcoming projects or campaigns
• Networks with internal and external partners to align vision and ensure seamless delivery of any campaigns/projects
• Executes marketing plans that profitably build sales, transaction counts and market share
• Accountable for patch sales and in-store marketing support. Communicates and trains Hostesses & STARS on the proper execution of marketing programs.
• Understand and communicate marketing strategy and objectives to management and frontline restaurant staff. Key customers include Operation Coordinators, Restaurant Managers, STARS and Hostesses
• Plan and execute sales building activities that will build relationships, which will increase customer count and drive sales
• Deploy web, social media, email, collateral, merchandise, and other communications effectively with corporate support team
• Plan and execute marketing events in coordination with restaurant
• Collect and analyze data to improve marketing programs

Job Details

Preferred Candidate

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail in Food and Beverage.

Responsibilities
• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns
• Brand experience: A person who has brand marketing experience, building brands, especially one that understands the life cycle of the brand in the market (birth market, growth or mature… in new markets, the focus is birth). In addition, they need to have experience sustaining a brand. So once they grow the brand, how is the comp maintained.
• Can look at the big picture and set a vision/direction that is able to move the business forward and grow the brand
• Creative- can think outside the box and come up with differentiated ideas for brand building and making people feel special (guests). Is also able to work with creative and media agencies, provide a brief and follow through based on that brief.

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Open position Senior Marketing Manager in one of our client in Automobile Division, .

Basic Requirement:
Minimum 10 years & above marketing experience, candidate should be presentable having good analytical and Communication skills, Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit and proven ability to plan and execute. Capable of developing a long and short term marketing strategies and branding of products.

· Overall experience in marketing, and preferably in the automotive sector
· Experience in public relations, PR
· Experience in advertising and creating advertisements
· Experience in events management
· Experience in social media
· No preference to male or female
· University degree in business or marketing


Purpose of the job:
Responsible for the smooth and effective day to day running activities and customer enquires, request, and complaints are dealt with effectively in courteous manner.
 Carrying out market research and customer surveys to assess demand, brand positioning and awareness.
 Evaluating marketing campaigns.
 Monitoring competitor activity.
 Analyzing pricing positions.
 Contributing to and developing long term marketing plans and strategies; assisting in the delivery of approved strategies.
 Liaising and building relationships with range of stakeholders, e.g. customers, suppliers and colleagues.
 Developing advertising opportunities, which can involve placing adverts in national regional and specialist publications or on the radio (depending on the organization) and the campaign.
 Maintaining and building contacts with media.
 Writing and distributing press release
 Preparing photo shoots
 Managing the production of marketing materials, including leaflets, posters and flyers this can involve writing and proofreading copy and liaising with designers and printers.
 Arranging for the effective distribution of marketing materials
 Maintaining and updating mailing database.
 Organizing and attending events and exhibitions.
 Securing sponsorships to assist with publicity and funding of marketing projects.
 
Ensure that an acceptable standard of Quality Management System is maintained in accordance with recognized working practice and company’s Quality Manual and Policy.
 

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Marketing Strategy
• Setting brand enhancement objectives for the year
• Brand management of our ‘presence’ on the web and in print
• Setting priority marketing objectives for each Faculty for the year
• Completing a marketing strategy agreed with senior leadership at the College
• Ensuring the marketing mix supports key objectives
• Devising specific campaigns and determining which are to be run in-house and out of house

Marketing Planning
• Ensure the marketing mix is budgeted and supports key objectives
• Media buying. Key account management with major media accounts in Doha, to obtain maximum exposure, quality and value for money through external promotion across different media
• Supplier management for tasks to be done internally, e.g. layout, or web updates. Manage the College’s relationships with the website developer, photographers, graphic designers and printing firms
• Budget management and reporting for the marketing budget for the year
• KPIs management of the return on marketing investment made by the College
• Use of social media metrics (qualitative and quantitative data from social media platforms) to evaluate and improve the effectiveness of CC’s public presence
• Target specific activities and campaigns to support admissions at the College
• Organise, conduct, analyse and report on, annual stakeholder surveys for the Head of Operations
• Build relationships with the business community and seek suitable sponsors for nominated College activities

Regular Media Management
• Social media /print/ mixed media management, using a ‘grid’ or schedule of activities and associated content based on the school’s calendars
• Manage refreshed content for the College website, using the content management system
• Manage refreshed content for College social media in collaboration with academic staff
• Organise and manage weekly newsletters and updates to current staff and students/parents.
• Maintain the College brand through internal quality control of the website, social media pages and regular communications

Internal processes and communications
• Maintain, in liaison with the Head of Operations, Leadership team and management a calendar of events for the College on an annual, termly and weekly basis
• Meet Senior Leadership regularly to communicate marketing successes and discuss KPIs
• Meet staff in charge of generating marketing collateral, and set up internal processes to timeously and efficiently translate this collateral into marketing messages
• Undertake quality control of all communications from the College including newsletters, notices, reminders and social media updates
• Assist in distribution of emails, mailshots and SMS messages as needed for Admissions and other requirements
• Maintain a list of staff and suppliers who can assist with important tasks, e.g. photography, video, media postings
• Maintain central control over social media groups and their content. Check these for appropriateness. Moderate postings on social media

Intellectual property rights management and data privacy management
• Keep a set of high-resolution images of College logos and brands and train staff in their consistent use
• Agree, communicate and maintain common editorial and graphic standards across school publications for branding reputation and integrity; maintain style sheets
• Assist staff to apply communication standards by developing simple templates, toolkits and guides for written expression and communications
• Copyright management of key intellectual property, e.g. ensuring logos or designs are registered or protected, and that plagiarism does not take place
• Keep a register of students who have opted out of the College’s policy regarding the use of their image for public purposes, and the use of their data for administrative purposes
• Together with the Librarian, ensure the College pays copyright fees on instances of IP re-use

Special projects
• In liaison with the Head of Operations, plan for and organize special projects such as the graduation ceremony, promotional events or new websites

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